South Mint

Founded by Chace Black and Ted Williams, South Mint is built around a model that's genuinely different: one senior practitioner per account, flat retainer, hard cap on clients. Our work: full brand identity, color system, and website.

The brand leans into the name. South Mint pulls from the legacy of the US Mint in Charlotte, where precision and output were the whole point. The coin icon, the "Freshly Minted" tagline, the overall system all connect back to that idea. Performance media built to produce AND impress.

For the site, we went fully AI-native: Claude Design into Claude Code, deployed on Netlify. Tight deadline, new tools, and honestly a really fun build. We're just getting started exploring what this workflow can do but South Mint was a great first run. Freshly minted, indeed.